eMarketing


Monday, June 9
14.00 - 15.30 Hotel Kompas, Blejska Hall
eMarketing 1: Channel Choice, Customization and Disintermediation
Chair:
Institute for Management, Faculty of Informatics, University of Koblenz-Landau, Germany
Presenters:
Preferring Offline Bookings: An Empirical Study of Channel Choice Motives of Online Information Seekers
Jonna Järveläinen
Turku Centre for Computer Science, Turku School of Economics and Business Administration, Finland
Customization as a Business Model For Online Newspapers
Markku Sääksjärvi, Professor
Helsinki School of Economics, Department of Management, Finland
Teemu Santonen, PhD Student
Helsinki School of Economics, Department of Management, Finland
Possible Disintermediation: What Role for Banks in Electronic Invoicing (EIPP)?
Alea M. Fairchild, Researcher
Tilburg University, The Netherlands
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16.00 - 17.30 Hotel Kompas, Blejska Hall
eMarketing 2: Service Encounter and Online Consumer Behavior
Chair:
Martha Garcia Murillo, Assistant Professor
School of Information Studies, Syracuse University, United States
Presenters:
Using the Service Encounter Model to Enhance Our Understanding of Business-to-Consumer Transactions in an Electronic Environment
Nelson Massad, PhD Student
Syracuse University, United States
Kevin Crowston, Associate Professor
Syracuse University, United States
Online Consumer Behavior: A Review and Agenda for Future Research
Christy Cheung, PhD Student
Department of Information Systems, City University of Hong Kong, SAR, China
Lei Zhu
Department of Information Systems, City University of Hong Kong, SAR, China
Timothy Kwong, PhD Student
Department of Information Systems, City University of Hong Kong, SAR, China
Gloria W.W. Chan, Research Assistant
Department of Information Systems, City University of Hong Kong, SAR, China
Moez Limayem, Asociate Professor
Department of Information Systems, City University of Hong Kong, SAR China
The Acceptance of Online Grocery Shopping
Sherah Kurnia, Lecturer
The University of Melbourne, Australia
Ai-Wen Jenny Chien, Honours Student
The University of Melbourne, Australia